Motive

    Motive provides GPS fleet tracking, AI dash cams, equipment monitoring, maintenance and spend management on a single fleet operations platform.

    Details

    Reach
    National — operates across the United States, and in several cases Canada.
    Services
    GPS fleet trackingAI Dashcam and AI OmnicamDriver safetyELD complianceEquipment monitoringMaintenanceFleet card and spend managementWorkforce management
    Ownership
    Not confirmed. Motive is widely reported to have been renamed from KeepTruckin, but the rename is not stated on the company pages that load, so it is not asserted here.
    Notes on this entry
    Not roofing-specific — a general fleet telematics vendor. hqState omitted: no headquarters address is published on the company page read. Performance percentages on their site are marketing figures and are excluded.

    Where this came from

    Details on this page were confirmed from the company’s own site on August 25, 2026. The page that was read. That is a record of what the company publishes about itself — not an endorsement, a rating or a check of its work.

    This entry is editorial. Motive did not pay to be listed, has no control over what it says, and appears here because it operates in this part of the roofing industry. Companies change their programs, their ownership and their product lines without announcing it, so treat the date above as the age of this information and confirm anything you are relying on at the source.

    Something wrong or out of date? Tell us and it will be checked against the company’s own site again.

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