Software buyer’s guide

Best Roof Measurement Software

Roof measurement is bought two ways, and the split decides everything about what it costs you. Either you buy the report — a price per roof, ordered when you need one — or you buy a subscription and the reports become cheap or free inside it. A per-report vendor is the right answer for a shop measuring a few roofs a week and the wrong one for a shop measuring thirty; the arithmetic flips somewhere in the middle, and no vendor on either side of it will do that sum for you.

This guide covers 8 products: 7 print a price on their own site and 1 will not name one until you take a call. The cheapest published report here is a fraction of the most expensive, so the second thing worth doing — after working out which side of the split you are on — is counting how many roofs a month you actually measure. Everything below is built from what each vendor publishes about itself, read on a stated date and linked so you can check it, alongside our own directory records. Every entry says what the product does badly, because that is the part a vendor will never tell you.

By the National Roofing Directory editorsReviewed Sep 6, 2026

National Roofing Directory sells listings and sponsorship to companies in this industry, and marks paid links wherever they appear. None of it buys a place on this page: the list is ours, the order is ours, and no vendor sees it before you do. How we make money.

The verdict

Five picks, five different shops

There is no best way to measure a roof, only the one that matches how many roofs you measure and who has to read the result. These five answer five different situations; if none of them describes yours, the full table below will.

If you want the report everyone already reads
EagleView
A roofing company that wants the measurement report the rest of the industry already reads, and can absorb a cost that is charged per roof and rises with the size of the building.
Per report — residential $24.25–$87 · Full House $91–$105 · gutter $13.75 · Bid Perfect $18 · Checked Sep 4, 2026
If you sell the whole exterior
HOVER
A company that sells the whole exterior rather than the roof alone, and wants one capture at the property to produce the measurement, the material takeoff and the picture the homeowner sees.
Roof-only model $49 pay-as-you-go / $29 on Pro · full exterior $59/$39 · with interior $89/$69 · Pro $999/yr · Checked Sep 4, 2026
If the price per report is the whole question
Roofr
A shop for which the price of a report is the whole question, and which does not mind buying it from a platform that also wants to be its CRM.
Reports $13 · free Starter · Measure+ $109/mo · Essentials $249/mo · Scale $349/mo · Instant Estimator +$125/mo · Checked Sep 4, 2026
If you already order through GAF
GAF QuickMeasure
A contractor already inside the GAF and distributor channel — ordering through the GAF partner portal or myABCsupply — who wants a cheap report on an account that already exists.
From $18/report, per GAF's own App Store listing — no full rate card published · Checked Sep 4, 2026
If the measuring happens at the kitchen table
iRoofing
A sales-led shop that wants the measurement, the visualiser and the contract to happen on a rep's tablet in front of the homeowner, and can commit for a year or two to get the good rate.
$149/mo month to month · $124/mo on 12 months ($1,488/yr) · $107/mo on 24 months ($2,576) · perimeter reports $10 · Checked Sep 4, 2026

Side by side

Every product compared

Listed in our editorial order — the reports roofers actually order first, then the platforms that bundle a measurement with software, then imagery sold to somebody other than a roofing contractor. Sort it however you like; the column that decides this category is what it costs.

Roof measurement software compared on who it suits, what it costs, what only it does, and our verdict
	Who it suits		What only it does	Our verdict
Aerial measurement reportsEagleView	A roofing company that wants the measurement report the rest of the industry already reads, and can absorb a cost that is charged per roof and rises with the size of the building.	Per report — residential $24.25–$87 · Full House $91–$105 · gutter $13.75 · Bid Perfect $18Checked Sep 4, 2026	Owns the imagery as well as the measurement — the aerial and Pictometry imagery business and the report come from one company.	The report everybody in the transaction recognises, priced per roof and per tier: the safe order, and almost never the cheap one.
3D model + measurementsHOVER	A company that sells the whole exterior rather than the roof alone, and wants one capture at the property to produce the measurement, the material takeoff and the picture the homeowner sees.	Roof-only model $49 pay-as-you-go / $29 on Pro · full exterior $59/$39 · with interior $89/$69 · Pro $999/yrChecked Sep 4, 2026	Builds an interactive 3D model of the whole building from smartphone photos, so roof measurement, exterior takeoff and visualisation all come out of the same capture.	The strongest fit when the sale is the whole exterior — as long as you accept that somebody has to stand at the house, and that the low per-model price is the subscribed price.
Reports inside a CRMRoofr	A shop for which the price of a report is the whole question, and which does not mind buying it from a platform that also wants to be its CRM.	Reports $13 · free Starter · Measure+ $109/mo · Essentials $249/mo · Scale $349/mo · Instant Estimator +$125/moChecked Sep 4, 2026	Sells the cheapest published report on this page alongside the CRM, proposals and invoicing that consume it, on one ladder that starts free.	The cheapest published report here, on a platform whose real cost is the plan you end up needing underneath it.
Measurement + estimatingRoofSnap	A contractor who wants the measurement, the estimate and the signed contract from one vendor, and whose volume is steady enough to work out whether a subscription beats paying per report.	Pay-as-you-go from $13/report · Full Snap $35–$55 PAYG or $11–$37 on plan · subs from $105/mo, or $52–$78/mo per user annualChecked Sep 4, 2026	Ships a do-it-yourself sketch measurement tool beside the ordered aerial report, so a roof the imagery cannot serve is still measurable inside the same product.	Genuine coverage from measurement through to a signed contract, wrapped in the most complicated price list on this page.
Measurement reportsRoofScope	A contractor who orders enough reports to sit on a monthly plan and who wants the measurement handed over as an estimate file rather than as a document somebody has to retype.	Opportunity $89/mo · Growth $199/mo · Advantage $279/mo · RoofScopeX $11 · ESX file $9 · no pay-as-you-go rate publishedChecked Sep 4, 2026	Prices the estimate file as its own line item beside the report, so the file the estimate is built from is a cost you can see rather than an assumption.	The most claims-shaped measurement here, on a price list that stops just short of telling a low-volume shop what one report costs.
Manufacturer reportGAF QuickMeasure	A contractor already inside the GAF and distributor channel — ordering through the GAF partner portal or myABCsupply — who wants a cheap report on an account that already exists.	From $18/report, per GAF's own App Store listing — no full rate card publishedChecked Sep 4, 2026	It is the shingle manufacturer's own report, ordered through the same channel as the material: the GAF partner portal, myABCsupply and ServiceTitan.	The lowest published starting price on this page, and the one you cannot simply buy unless you are already inside the channel that sells it.
Measure and sell appiRoofing	A sales-led shop that wants the measurement, the visualiser and the contract to happen on a rep's tablet in front of the homeowner, and can commit for a year or two to get the good rate.	$149/mo month to month · $124/mo on 12 months ($1,488/yr) · $107/mo on 24 months ($2,576) · perimeter reports $10Checked Sep 4, 2026	Puts digital measurement, an AI roof visualiser, digital catalogs, contracts and supplier ordering in one mobile app rather than in one web platform.	One app for measuring, showing and signing — with its advertised rate locked behind a two-year commitment.
Aerial imagery subscriptionNearmap	Not a contractor ordering one roof. This is an imagery subscription for organisations that consume aerial imagery at scale, including the software platforms that build measurement products on top of it.	No price published — enterprise imagery subscriptionChecked Sep 4, 2026	Sells the imagery itself on subscription rather than a finished measurement, and partners with the platforms and resellers that turn it into products.	A serious aerial imagery business whose buyer is an insurer, a government or a software platform rather than a roofing company ordering a report.

Scroll the table sideways for every column.

Listed in our editorial order. Sorting changes your view of the table only.

Prices are what each vendor published on its own site on Sep 4, 2026 — except GAF QuickMeasure, whose only published figure is in GAF’s own App Store listing, which is said in its row. Vendors that publish nothing are shown as publishing nothing rather than estimated; a made-up number would be worse than the blank.

In detail

All 8, one at a time

What each product is, what it costs, and what it does badly. The third of those is the one to read.

EagleView

Aerial measurement reports

Who it suits. A roofing company that wants the measurement report the rest of the industry already reads, and can absorb a cost that is charged per roof and rises with the size of the building.

Pricing checked Sep 4, 2026

What it is

EagleView provides aerial imagery, property measurement reports and 3D property models used for roof measurement and estimating, including the Pictometry imagery business. It is headquartered in Rochester, New York with additional offices in India and Australia, and its published product set runs to EagleView One and EagleView Cloud, Data and AI, Bid Perfect and TrueDesign. It is private-equity backed: its own investors page names Vista Equity Partners, which acquired the company in 2015, and Clearlake Capital Group, which invested alongside Vista in 2018.

What it costs

Published as a per-report price list rather than a subscription. Residential construction reports run $24.25 to $87 depending on size and tier, Full House reports $91 to $105, a gutter report $13.75 and Bid Perfect $18.

Checked Sep 4, 2026 · eagleview.com/pricing

What it does badly

It is the most expensive measurement on this page and the gap is not small: $24.25 to $87 for a residential construction report, against $13 at Roofr, from $13 at RoofSnap, from $18 for GAF QuickMeasure and $11 for a RoofScopeX. Twenty roofs a month at the bottom of EagleView's residential band is $485; at the top of it, $1,740. The second problem is forecasting. The price moves with the size and tier of the building, so the line in your budget depends on the mix of jobs you happen to win rather than on a number you can set — and the top of the residential band is more than three times the bottom before anybody orders a Full House report at $91 to $105.

Sources: EagleView — investorseagleview.com/pricing

Our profile of EagleView →

HOVER

3D model + measurements

Who it suits. A company that sells the whole exterior rather than the roof alone, and wants one capture at the property to produce the measurement, the material takeoff and the picture the homeowner sees.

Pricing checked Sep 4, 2026

What it is

Hover turns smartphone photos of a building into an interactive 3D model with measurements, used by contractors for takeoffs and by insurers for claims. Its published product set covers 3D property models, roof and exterior measurements, material takeoffs, design and visualisation, and insurance claim scoping. It is based in San Francisco, California — an address taken from its own terms of use, since the about page publishes no location — and its site names Menlo Ventures, State Farm Ventures, Nationwide, Google Ventures and Travelers among its investors. Check the address bar before you sign up: the product lives at hover.to, and the .com of the same name belongs to an unrelated domain registrar owned by Tucows that has nothing to do with roofing. Search engines conflate the two constantly.

What it costs

Two prices for everything — one pay-as-you-go, one for Pro subscribers. A roof-only model averages $49 on Starter and $29 on Pro, a simple full-exterior model $59 and $39, and a complex model including interior $89 and $69. Pro is $999 a year. The first three projects are free.

Checked Sep 4, 2026 · hover.to/pricing

What it does badly

The advertised low number is the subscribed number. Twenty-nine dollars for a roof model is real only behind $999 a year, which is roughly $83 a month of standing cost before a single project; at the pay-as-you-go price the same model is $49, so the subscription only starts paying for itself somewhere around fifty models a year. Work out your volume before you compare that against a per-report vendor. The second thing to plan around is physical: this is a photo product, so somebody has to go to the property and take the pictures. Every aerial report on this page is ordered from a desk, and on a roof nobody has visited yet that difference is the whole day.

Sources: HOVER — terms of use (company address)hover.to/pricing

Our profile of HOVER →

Roofr

Reports inside a CRM

Who it suits. A shop for which the price of a report is the whole question, and which does not mind buying it from a platform that also wants to be its CRM.

Pricing checked Sep 4, 2026

What it is

Roofr combines roof measurement reports with a CRM, instant estimates, proposals, invoicing and payments, material ordering and scheduling. It is remote-first: its careers page describes remote working, and no corporate address appears on the about page, the careers page or the privacy policy.

What it costs

Reports are $13 each. The platform around them is published in full — a free Starter tier, Measure+ at $109/mo, Essentials at $249/mo and Scale at $349/mo, with Instant Estimator as an add-on at $125/mo on top of whichever plan you pick.

Checked Sep 4, 2026 · roofr.com/pricing

What it does badly

The $13 report is the honest headline; the plan underneath it is where the money goes. The configuration most shops actually end up on — a plan plus the Instant Estimator add-on — adds $125/mo to the tier you chose, so a $249 Essentials plan bills at $374. Price the stack, not the report. The second thing worth knowing is that Roofr publishes no corporate address on its about page, careers page or privacy policy. Plenty of remote-first companies do the same and it is not a scandal, but this is a vendor that will hold your measurements and your customer list, and which jurisdiction that company answers in is a fair thing to want to know first.

Sources: Roofr — Aboutroofr.com/pricing

Our profile of Roofr →

RoofSnap

Measurement + estimating

Who it suits. A contractor who wants the measurement, the estimate and the signed contract from one vendor, and whose volume is steady enough to work out whether a subscription beats paying per report.

Pricing checked Sep 4, 2026

What it is

RoofSnap provides aerial roof and gutter measurements, estimates, roofing contracts with e-signature and payment collection, plus a do-it-yourself sketch measurement tool. It is headquartered in Denver, Colorado and is owned by EverCommerce, which markets it as part of the EverPro family of home-services brands; RoofSnap's own about page states that "EverCommerce is the leading technology platform providing integrated SaaS solutions, including RoofSnap".

What it costs

Two axes at once. Pay-as-you-go reports start at $13, a Full Snap report is $35 to $55 pay-as-you-go or $11 to $37 on a subscription, gutter measurements are $15 or $11, and subscriptions run from $105/mo per user month to month or $52 to $78/mo per user on an annual commitment.

Checked Sep 4, 2026 · roofsnap.com/pricing

What it does badly

Nobody can quote you a price for RoofSnap without knowing your volume, and that is a design decision rather than an accident. The same Full Snap report is $35 to $55 if you pay as you go and $11 to $37 if you are carrying a subscription, the subscription is $105/mo per user monthly against $52 to $78/mo per user annually, and the two lines cross at a volume only you know. Model it on your own report count before you sign anything. The second thing to go in knowing is the shape of the company: RoofSnap is one brand inside EverCommerce's family of home-services products, so the roadmap answers to a platform group rather than to roofing alone.

Sources: RoofSnap — Aboutroofsnap.com/pricing

Our profile of RoofSnap →

RoofScope

Measurement reports

Who it suits. A contractor who orders enough reports to sit on a monthly plan and who wants the measurement handed over as an estimate file rather than as a document somebody has to retype.

Pricing checked Sep 4, 2026

What it is

RoofScope is the roof measurement report product of Scope Technologies, sold to contractors as a monthly plan with per-item report pricing on top of it.

What it costs

Three published plans — Opportunity at $89/mo, Growth at $199/mo and Advantage at $279/mo — plus two per-item prices: $11 for a RoofScopeX report and $9 for the ESX estimate file. A pay-as-you-go rate for a single report without a plan is not published.

Checked Sep 4, 2026 · roofscope.com — pricing

What it does badly

The report is two line items, not one. A RoofScopeX at $11 is the cheapest measurement on this page right up until you add the $9 estimate file, at which point it is $20 — more than GAF QuickMeasure's published starting price and more than a Roofr report. If the estimate file is the reason you are here, price this at $20 and compare it honestly. The larger gap is that no pay-as-you-go rate is published at all: the three plans are on the site and what a single report costs somebody who is not on one is not, so the smallest shops — the ones for whom $89 a month is the whole question — cannot price this product from the website.

Sources: roofscope.comroofscope.com — pricing

GAF QuickMeasure

Manufacturer report

Who it suits. A contractor already inside the GAF and distributor channel — ordering through the GAF partner portal or myABCsupply — who wants a cheap report on an account that already exists.

Pricing checked Sep 4, 2026

What it is

QuickMeasure is an aerial roof measurement report from GAF, the shingle manufacturer, which lists it among its own product lines. It reaches contractors through the GAF partner portal, myABCsupply and ServiceTitan rather than being sold as standalone software. GAF has operated since 1886 and is a Standard Industries company.

What it costs

GAF's own App Store listing for the QuickMeasure app says reports start at $18. That is the only figure GAF publishes, and it is a starting price rather than a rate card: what a large or complex roof costs is not stated anywhere.

Checked Sep 4, 2026 · GAF QuickMeasure — App Store listing

What it does badly

The published price is a floor with no ceiling. "Starting at only $18 a report" is GAF's own wording in its app listing, and there is no band behind it the way EagleView publishes $24.25 to $87, so you cannot work out what your actual mix of roofs will cost until you have ordered a few. The access problem is bigger than the pricing one: ordering runs through the GAF partner portal, myABCsupply and ServiceTitan, so this is not a product a contractor outside those accounts can go and buy — and it ties one more part of your estimating to the manufacturer whose shingles you are quoting on the same job.

Sources: GAF — AboutGAF QuickMeasure — App Store listing

iRoofing

Measure and sell app

Who it suits. A sales-led shop that wants the measurement, the visualiser and the contract to happen on a rep's tablet in front of the homeowner, and can commit for a year or two to get the good rate.

Pricing checked Sep 4, 2026

What it is

iRoofing is a mobile app for roofing contractors covering digital roof measurement, instant estimates, an AI roof visualiser, sales presentations, digital catalogs, digital contracts and supply ordering. It is based in Hallandale Beach, Florida. Mind the domain: the software is at iroofing.org, and the .com of the same name is an unrelated roofing contractor in Balgowlah Heights, New South Wales, Australia.

What it costs

Published three ways: $149/mo month to month, $124/mo on a twelve-month commitment — $1,488 for the year — and $107/mo on twenty-four months, $2,576 across the two years. Perimeter reports are $10 each.

Checked Sep 4, 2026 · iroofing.org/pricing

What it does badly

The advertised rate is the two-year rate. Month to month costs $149 against $107 on a twenty-four-month commitment, which is 39% more for the freedom to leave, and the middle option at $124/mo is still $17 a month above the headline. Decide how long you are prepared to be locked in before you compare this with anything else here, because at month-to-month pricing it is no longer the cheap option. The second thing costs people time before they ever see a price: the .com of this name belongs to a roofing contractor in Sydney, Australia, so a search that lands you there has you reading somebody else's business. The software is at iroofing.org.

Sources: iroofing.orgiroofing.org/pricing

Our profile of iRoofing →

Nearmap

Aerial imagery subscription

Who it suits. Not a contractor ordering one roof. This is an imagery subscription for organisations that consume aerial imagery at scale, including the software platforms that build measurement products on top of it.

Pricing checked Sep 4, 2026

What it is

Nearmap sells aerial imagery on subscription. Its partner programme is addressed to technology and reseller partners — platforms integrating imagery through an API, and resellers — and its customer base sits mainly in insurance, government and enterprise GIS rather than in contracting.

What it costs

Nothing is published. Nearmap puts no figure on its site; imagery is sold as an enterprise subscription arranged through the company.

Checked Sep 4, 2026 · nearmap.com

What it does badly

It does not sell what a roofer came here for. Every other product on this page hands you a measured roof; Nearmap hands you pictures and expects you, or the software you already run, to do something with them — which is why its own partner programme is written for platforms integrating imagery through an API and for resellers rather than for a contractor. On top of that there is no published price at all, so the only way to find out whether it is affordable is a sales conversation with a company whose main customers are insurers, governments and enterprise mapping teams. For a shop that wants a roof measured, both facts point the same way.

Sources: nearmap.com

Left out

Looked at, not listed

Products a roofer will meet while shopping this category that did not earn a row, with the reason in each case.

Loveland Innovations (IMGING): Drone and AI roof inspection. It publishes no price and has no self-serve signup at all — the only route in is a sales contact — so there is no figure to put in the pricing column and no way for a reader to work out whether it is in range without booking a call.
DroneDeploy: Drone mapping software built around construction and enterprise site work, where roofing is a minor use case rather than the product. It is a capable platform aimed at a different job than measuring a house for a shingle quote.
Renoworks: An exterior visualiser rather than a measurement tool, and one whose business model is manufacturer-funded: it sells visualisation to building-products brands rather than measurements to contractors.
CompanyCam: Near-universal in roofing and genuinely useful, but it documents a roof rather than measuring one. Photos of a job are evidence, not a takeoff.
Xactimate (Verisk): Claims estimating rather than measurement — it prices a scope somebody else measured. It has a full entry in our roofing estimating guide instead.
PlanSwift, STACK, Square Takeoff: On-screen takeoff products that measure off a drawing rather than off the roof. They belong to the estimating category and are covered in our roofing estimating guide.

Methodology

How this guide was built

How we picked

We started from every product in this category a roofing contractor could plausibly buy, then ordered them the way a buyer should think about them: products built for roofing first, products built for construction generally that roofers also buy next, and platforms where roofing is one industry among many last. Order is a judgement about fit, not a score, and it is ours.

Vendors we looked at and left out are named further up, with the reason. Nothing was excluded for declining to talk to us, and nothing was included for talking to us.

What the facts come from

Each vendor's own published pages — pricing pages, about pages, privacy policies — read on Sep 4, 2026, plus our own directory records. Every claim is linked to the page it came from so you can check it, and every price carries the day we read it. Software pricing moves; an undated price is a guess with a straight face.

Where a vendor publishes nothing, this guide says so rather than filling the gap. Where two of a vendor's own pages disagree, both figures are printed.

The survey

Contractors claiming a listing on this directory are asked which products their company actually pays for. It is the only independent read on adoption in this category, and it publishes on this page as a chart when the sample reaches 400 responses overall or 150 in this category, whichever comes first. Until then there is no chart here, because a bar drawn from a handful of answers is a number that gets quoted for years.

What we are paid for

National Roofing Directory sells listings and sponsorship to companies in this industry, and marks paid links wherever they appear. Paid placement is an added, labelled block — it never changes who is on this list, the order they appear in, or a word of what is said about them. Several products here have nothing to sell us at all and are ranked exactly as they would be if they did.

No vendor wrote, reviewed or approved any part of this page. How we make money.

Every source on this page

A price changed, or a fact here is wrong? Tell us and we will re-check it — contact the editors. Reviewed end to end on Sep 6, 2026.

A measurement is half of a price. The other half is the estimate.

Several vendors on this page sell the estimating tool that consumes the measurement, and several of the products that call themselves estimating software are really doing something else. Our estimating guide sorts out which is which — and the CRM guide covers the system that runs the job once the number is agreed.

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