Diamonds in the Sky: How to Sell 7 Figures & Earn 6 In Storm Restoration Roofing Sales

DIAMONDS IN THE SKY How to Sell 7 Figures & Earn 6 In Storm Restoration Roofing Sales Preface Hi! I’m Becca Switzer, Creator & CEO of Roof Sales Mastery. Welcome to my book, “Diamonds in the Sky.” This book is intended for individuals in insurance restoration roofing sales, or for those who are interested in becoming involved in the industry. Whether you are a ● Salesperson looking to crack the code or pick up fresh tips on door knocking, objection handling, and closing to reduce your overall sweat equity while increasing your sales results and commissions ● A company owner looking for ways to improve your sales team’s performance, find resources to help you get out of the mousewheel of ineffective, time-consuming ride-along training, and solutions to truly scale and streamline your company ● Someone considering a career in roof sales looking to learn how and why this insurance claims-focused industry can be so lucrative and profitable, and build a strong foundation on how to succeed in the industry ….you’ve come to the right place! I am genuinely excited to introduce you to some of my strategies and concepts here in my book, and I do hope after reading Diamonds in the Sky, you reach out to me to discuss more in depth training and systems, because I would LOVE to be part of your roofing industry success journey. I know that roofing is the vehicle you’ve chosen to create personal and financial freedom in your life, and I am confident that if you are willing to learn and put forth effort, I can help you get there. In this book I will cover how to read and understand insurance paperwork, deliver effective door knocking approaches to get more appointments faster, how to handle basic objections, adjuster negotiations, simple ways to set yourself apart from your competition, and the sales presentation script that consistently resulted in my 90% closing ratio (for real). I’ve also sprinkled some personal recommendations and discount codes if I have them for apps, services, and other training throughout that will accelerate your success and productivity and make your job much easier and effective. In addition, I will cover the most common mistakes new roof sales reps make and how to avoid them. Start off on the right foot with a solid foundation of information in this Introduction to Storm Restoration Sales so you can shorten your learning curve and become a success in the industry to earn the level of income and personal freedom you desire. *** Disclaimer: I am NOT a lawyer and the contents of this book are for educational purposes only. I am not recommending “acting as a PA without a license” and I recommend becoming familiar with the laws and regulations in your respective state and conferring with an attorney if you are unsure of how to conduct business. Table of Contents Preface………………………………………………………………………………………………………………………… Chapter 1: Welcome to Storm Restoration Roofing Sales……………………………………………………..……5 Chapter 2: Income Opportunity…………………………………………………………………………………….…….9 Chapter 3: Understanding the Concept of Insurance Restoration Sales………………………………………..11 Chapter 5: What You Can Expect to Achieve / Realistic Expectations…………………………………………..14 Chapter 6: Understanding the Basic Insurance Claim, Terms, & Definitions……………….………..………...19 Chapter 7: Job Cycle……………………………………………………………………………………………….……..26 Chapter 8: Tools of the Trade…………………………………………………………………………………….……...27 Chapter 9: Lead Generation………………………………………………………………………………………..…….30 Chapter 10: Door Knocking…………………………………………………………………………………….………..32 Chapter 11: Setting Up Appointments………………………………………………………………………………….37 Chapter 12: A Standard Door Pitch………………………………………………………………………………….….40 Chapter 13: Handling Objections at the Door…………………………………………………………….……...……42 Chapter 14: 3 Common Objections……………………………………………………………………………...…..….43 Chapter 15: How to Work A Neighborhood…………………………………………………………...……………….45 Chapter 16: Structuring Your Schedule…………………………………………………………...…………………...47 Chapter 17: Performing Inspections & Diagramming……..………………………………………...……………….48 Chapter 18: Closing: Basic Concepts…………………………………………………………………...……………...61 Chapter 19: The Sales Presentation & Closing Script…………………………………………...……………..…….63 Chapter 20: Measuring & Estimating………………………………………………………………………...……….….76 Chapter 21: The Adjuster Meeting………………………………………………………………………...………….…..82 Chapter 22: Reviewing Insurance Paperwork & Checks……………………………………………...………………85 Chapter 24: Supplementing Insurance Claims………………………………………………………...…………….….89 Chapter 26: Collections…………………………………………………………………...……………………………..…95 Chapter 27: Staying Organized………………………………………………………………………...………………..…96 Chapter 28: Manage Your Money……………………………………...………………………………………………….97 End………………………………………………………………………...……………………………………………………99 Welcome to Storm Restoration Roofing Sales Who I Am & How I Got Started HELLO! I’m Becca Switzer, Creator & CEO of Roof Sales Mastery and the author of this book! I’ve been in storm restoration roof sales since 2010 at the tender age of 21. I was never cut out for the typical 9-5 job. Inflexible hours, limited income opportunity, and a lack of freedom never really appealed to me and I was always in pursuit of creating my own reality. Like most people, I have grandiose dreams of what my most fulfilling life looks like. To me, the definition of true success is having the time, money, and freedom to do what I want, when I want, with whomever I want. Unfortunately, your typical corporate salary job does not supply the means to support that particular type of lifestyle. I decided to find another way. I got involved in sales early in life. (My parents would say as young as 5 – ask me about my after-kindergarten minnow hustle, Girl Scout cookies, or homemade toy sailboat store haha!) Like most of your typical Midwestern kids, I graduated high school and went straight to college with very little direction and mostly majored in keg parties.